NATURE'S SANCTUARY.

[Attracting golfers in swarms.]

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netQ Logo
netQ Logo

Responsive Design
Responsive Design

Stationery System
Stationery System

netQ Logo
netQ Logo

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netQ

Assignment: Branding Small Business Cloud Services

 

Challenge: Clarify and sell a completely misunderstood technology. Necessary to educate audience on what cloud services are. Establish customers' trust and confidence with a new technology that they may have some reservations and fears about.

Solution: Demonstrate to potential customers the advantages of working from the cloud is smarter, safer and a more efficient way to run a small business. Fear factor incorporated as to what could happen if they don't use their cloud services in a fun, but truthful way.

 

Brand Theme: Welcome to your Office in the Cloud. 

Tagline: We're Always with You.

Brand Positioning: Safe, Professional, Custom cloud services with applications, email and VOIP services included, for small business. 

Brand Personality: Friendly, safe, and inviting.

Audience: Small Business B2B, Schools, for 1-25 employees.

Responsibilities: Logo Design, Tagline, Stationery, Advertising, Responsive Landing Page, Customer Interface, and Video Demo. 

 

Sweet Garden Logo
Sweet Garden Logo

Amendment Packaging Line
Amendment Packaging Line

Organic Soil Bag
Organic Soil Bag

Sweet Garden Logo
Sweet Garden Logo

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Reception Desk
Reception Desk

Website Design
Website Design

Stationery & Brochure
Stationery & Brochure

Reception Desk
Reception Desk

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Relish Modern Retail Store
Relish Modern Retail Store

Website ECommerce
Website ECommerce

Direct Mail Campaign
Direct Mail Campaign

Relish Modern Retail Store
Relish Modern Retail Store

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Sweet Garden Organics

Assignment: Develop Sweet Garden Organics as the storefront company for Sweet Corn Organic Nursery. 

 

Brand Challenge: Establish presence of Organic Gardening products in an over crowded marketplace. 

Branding Solution: Create an established look, resonating

with their primary audience. One that feels going back to the good ol' days as nature intended-Growing and farming organically. Supporting customers concerns and lifestyle needs of living a healthy organic lifestyle, by getting back to Mother Nature.


Brand Positioning: A company interested not only in nature, and organic gardening, but inspiring others committed to a healthly lifestyle.

Brand Theme: Custodians of the Earth, Working with Mother Nature. 

Brand Personality: Classic, Honest, Caring, Inspiring, Natural.

Audience: Soccer moms, Whole Foods GenX customers, Organic Lifestylers, Environmentalists. Secondary tier: Local Garden Distributors.

Projects: Naming, Identity, Branding, Illustration, and Packaging.

InOne Advertising

Assignment: Establish InOne Advertising with a dual brand as both and Advertising Agency and a Golf Marketing Specialist.

 

Brand Challenge: Establish a small boutique agency in a crowded marketplace.

Branding Solution: Establish their niche as a specialized agency for golf. With secondary tier of their business with associated lifestyle companies such as real estate and luxury.

 

Brand Theme for Advertising Agency: Great ideas, created to inspire.

Brand Theme for Golf Agency: InOne your Golf Marketing Experts.

 

Audience: Small Business Clients, Golf Courses, Properties, Luxury Lifestyle.

 

Projects: Naming, Identity, Branding, Website (Summit Silver Award), Collateral, Direct Mail Campaign, Video and Tradeshow Booth.

 

 

Relish

Assignment: Branding for Modern Accessories Store. Develop cutting edge look made of unique materials.

 

Brand Challenge: Create a strong presence for a completely unknown, tiny store. Competing against larger companies such as Design Within Reach, etc. on the same block.

Brand Solution: Establish Relish as a modern boutique store that carries special edition objects from local & international designers. As well as establishing a relationship with clientel that live and work in th design hub of Portland, the Pearl District.

 

Brand Positioning: A boutique modern store & gallery that carries objects made by local & international designers & craftsmen. Celebrating monthly monthly featured artist shows establishing their presence amongst designers and local artists.

Brand Personality: Modern. Innovative. Friendly. Minimalist. Elite.

Tagline: Modern Objects for Home & Life.

Audience: Architects, Designers, Hipsters, Millenials, GenX and individuals with high expectations for refined taste in design.

Responsibilities: Logo Design, Tagline, Stationery, Advertising, Responsive Landing Page, Customer Interface, and Video Demo.

PR: Highlighted in Lucky magazine as up and coming store in Portland, OR.