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[ Engaging audiences, with ideas that resonate in their industry. ]
Helinet Cinema Solutions
Assignment: Establish Helinet Cinema Solutions as an all inclusive aerial creative services company. To make HCS stand out amongst its competitors by highlighting its unique selling point -HD aerial services & its proprietary HD aerial camera system, Cineflex.
Brand Theme: HD aerial solutions from the ground up.
Ad Strategy: Tell a Story with actual assignments/usage.
Audience: Aerial Cinematographers, Film Directors
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Assignment: Establish branding program for new golf course in Ko'Olau, Hawaii.
Objective: Incorporate local residents history and heritage while still promoting course to destination golfers.
Brand Theme: Your Golf Game is History.
Ad Strategy: Present this AGC golf course, as a challenging golf destination, with emphasis on its local Hawaiian History.
Audience: Destination golfers, golfers from other islands.
Sierra Nevada Golf Ranch
Assignment: Establish branding program for new golf course in Sierra Nevada, near casino resort areas.
Objective: Create a distinct differentiation between other golf courses in the area.
Brand Theme: Western, Challenging, Historical
Ad Strategy: Present this AGC golf course, as experiencing the wild west. Playful and entertaining.
Audience: Vacation golfers visiting local casinos.
Monarch Bay Golf Club
Assignment: Establish branding program for a public golf course on San Leandro Bay, near San Francisco
Brand Theme: Naturally, the best course around.
Ad Strategy: Incorporate Monarch Butterfly sanctuary, and protected wetlands into golf destination.
Audience: Local Golfers, and golfers looking for alternative golfing outside of San Francisco.
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