Weekender Hotels Reconnects Guests to Outdoor Experiences

RESPONSIBILITIES:
Naming, Persona Development Direction, Brand Strategy, Brand Positioning, Brand Launch, Website Design, Digital Ad Campaign Templatization, Print Campaign, Sub-Branding, Signage, etc.

CHALLENGE
To differentiate Weekender brand as an experiential hotel group, elevating guest experiences while embracing the outdoors

HIGHLIGHTS
Starting with one hotel location, broadening over time to over 7 acquired hotels. Carried Weekender as a vehicle brand to represent all the hotels working together with one brand mission and experience.

TAKEAWAY
Hotel Group continues to grow, the brand stands out with clarity of brand message and mission. CEO of Weekender was paramount in carrying the brand direction and message to team managers, employees. An exemplary case study of a brand with clarity.