B2B Rebrand for First Party Data Platform

CHALLENGE
Rebranding for CRM Platform for Mobile. Name change from Twine to TrueData.

CONCEPT
We emphasized brand messaging: The truth behind real data.

The logo reassures B2B customers that their data is verified, utilizing the checkmark.

DIFFERENTIATOR
Connecting customers to Data. Giving brand a clear connection of people to data for mobile environment.

RESPONSIBILITIES
Identity, Branding guide, Deck, Custom Icons, Ad Templates, Presentation Decks, etc.